Ways In Which A Business' Brand Truly Is Connected To The Patrons' Loyalty

What precisely is a brand? It's a question which has confounded the teachers for many years and eluded the most erudite of scholars. Hence coming from the trenches of real life of branding, we've outlined the term and given it a comprehensive meaning..

A brand consists of eight essential components :

- The Name - The logo design (brand icon) - The Brand's colours - The Slogan and Brand Messaging - The Sound of the Brand - the look = The Brand's Position - packaging the Brand - The Brand Experience

A Brand is the larger sum of its parts. It is always more than just the nuts and bolts, the pieces ; great brands are always the result of the entire equaling more than the total of its parts.

Branding is about making me, the patron or buyer, more hip, more in the "know," more cool than anyone else. We're a generation and a country needing to be special. We want to be richer, more beautiful, better dressed and more effortlessly gorgeous than any other generation that we all know.

We need everything to mean more . We want everything to have meaning. That's the reason why we head to the reality shows. Why we adore "The apprentice" and "American Idol" and other top pragmatic shows. We fancy authenticity in this age of fabrication and falsehood. We "just wish to be real."

We want to be in a position to trust what we buy and whom we buy from. That's the reason why Coke remains the number one brand in the world. The more we all know about a brand, the more we trust it. The more we trust it, the more we purchase it and continue to experience it. The more we experience it, the more steadfast we become.

Customer Loyalty is the currency that can't be traded for money.